The skip button
In-stream viewers can skip after 5 seconds. Your hook, brand and reason to keep watching all have to land before then.
YouTube Creative
Your videos look great. Let's make them sell.
Most brands already have plenty of video. The problem is it was made to look good, not to drive sales. We re-edit the footage you already have into performance creative built for YouTube.
Brand video vs. performance creative
Same footage. Very different results.
Brand video
- Slow, cinematic open
- Logo and mood first, product later
- One long version
- No clear offer or next step
- Made for the website or socials
Performance creative
- A hook that lands in the first 5 seconds
- Problem, product and proof, fast
- Multiple cuts and hooks to test
- A clear offer and call to action
- Built for how people watch YouTube
What works on Meta and TikTok doesn't always work on YouTube.
YouTube has its own audience, formats and rules. Dropping your best Reels or TikToks into a YouTube campaign usually leaves performance on the table.
Sound on, lean back
People watch YouTube with the sound on, often on a TV or laptop. Voiceover, music and pacing carry more weight than on a muted social feed.
Horizontal screens
In-stream and connected TV are 16:9. Vertical video shows up small, boxed in and easy to ignore.
Room to tell a story
Viewers who stay will watch longer. 30 to 90 second cuts can demo the product, answer objections and build trust.
Search intent
People use YouTube to research before they buy, so reviews, demos and comparisons perform.
Shorts is its own format
Shorts is vertical and fast, but the audience and placements differ from TikTok. We cut versions specifically for it.
9:16 to 16:9
We turn your vertical videos into YouTube ads.
Your best-performing TikToks and Reels are proven creative. We rebuild them in 16:9 for in-stream and connected TV, without just slapping blurry bars on the sides.
- Reframed and recomposed for widescreen
- Extended backgrounds, split screens and on-screen graphics
- Captions and supers placed for a horizontal frame
- Re-paced for in-stream, with a new hook up front
What you get
A full set of YouTube-ready assets from the footage you already have.
Hook variations
Several openings for each ad, so we can test what stops the skip.
16:9 in-stream cuts
Widescreen versions for YouTube in-stream and connected TV.
Shorts cuts
Vertical edits paced for YouTube Shorts.
Cutdowns
15, 30 and 60 second versions, plus 6 second bumpers.
Captions and supers
On-screen text, offers and end cards that drive the click.
Iterations
New versions of the winners, based on what the data says.
How it works
01
Send footage
Share your existing brand videos, UGC, product shots and top social ads.
02
We cut
We edit performance versions with multiple hooks, formats and lengths.
03
Launch and test
Run them in YouTube campaigns we manage, or hand them to your team.
04
Iterate
We study watch time and conversions, then re-cut the winners.
Let's turn your videos into sales.
Send a few videos that aren't performing. We'll show you how we'd cut them for YouTube.