Big-brand media buying
The same Google and YouTube playbook used on major DTC accounts, scaled down for brands and businesses at any stage.
About
Media buyers by trade. Filmmakers at heart.
Cut & Convert is a San Diego agency that builds Google and YouTube campaigns like strategists and cuts the creative like filmmakers.
The story
Cut & Convert was founded by Shaun Malinao. For 9+ years he has run paid media for some of the fastest-growing DTC brands in the country, across Google Search, Shopping, YouTube, Bing and connected TV. He has managed $500M+ in ad spend, scaled a telehealth brand from $40K to over $300K a day while holding CPA, and grew a subscription supplement brand from $500 a day to $30K a day before it was acquired by Unilever.
The creative side started early. Shaun's dad owned a photography and sign company, so he grew up around design, and he started classical piano at 9. He has worked as a live video director at a major San Diego theme park, and runs Rolling Path Studios, a wedding film company here in San Diego, where one of his highlight films has passed 275,000 views.
Over the years he kept seeing the same gap: media buyers who don't understand creative, and creatives who don't understand performance. Cut & Convert is built to close it. The team planning your campaigns is the same team that knows how to cut a video that makes someone stop, watch and buy.
What we bring
Measurement you can trust
Multi-touch attribution with Triple Whale and Northbeam, plus incrementality testing to prove what actually drives sales.
A filmmaker's eye
Years of shooting, scoring and editing films, applied to ads that hook in seconds and hold attention.
Brands we help grow
Let's grow your business, together.
Start with a free audit of your Google and YouTube ads. A real review, a 30-minute call, and a clear plan.