Full-funnel Google
Search, Shopping, Performance Max, YouTube and Demand Gen working together, each with a clear job, instead of competing for the same customer.
Ecommerce · Google & YouTube
Profitable growth on Google and YouTube.
Full-funnel Search, Shopping, Performance Max and YouTube, built to find new customers and measured on profit, not just platform ROAS.
$40K → $300K
daily spend scaled for a telehealth brand, CPA held
$500 → $30K
daily spend for a supplement brand later acquired by Unilever
$500M+
in ad spend managed
Brands we help grow
The problem
Most Google accounts are just catching people who already know you.
Branded search and retargeting make the dashboard look great, but they mostly take credit for sales you would have gotten anyway. Real growth comes from reaching people who have never heard of you.
We build Google and YouTube around new-customer acquisition, then prove it with third-party attribution and incrementality testing, so you know what each dollar actually adds.
The strategy
Four pillars behind every account we run.
Non-branded growth
We separate branded from non-branded demand and push budget toward the searches and audiences that bring in first-time buyers.
YouTube for scale
YouTube and Demand Gen build the audiences that Search and Shopping convert later. Paired with creative made for the platform (see YouTube Creative).
Feed-first Shopping
Your product feed is your ad copy on Shopping and PMax. We optimize titles, attributes and structure in Merchant Center so the right products show for the right searches.
The toolbox
Every Google channel, used for what it does best.
Performance Max
Google's AI across every placement, steered with clean feeds, strong creative and the right signals.
Shopping
Product listings at the top of the page, structured by margin and performance.
Non-branded Search
Capturing shoppers searching for what you sell, not just your name.
YouTube
In-stream, in-feed and Shorts to reach new customers at scale.
Demand Gen
Visual ads across YouTube, Discover and Gmail that drive consideration.
Merchant Center
Feed health, product data and approvals handled so nothing gets left out.
How we work
01
Research
We dig into your account, feed, tracking, margins and customer data to find where growth is hiding.
02
Build
We restructure campaigns around new customers and profit, and fix the feed and conversion tracking.
03
Test
Structured tests on campaigns, audiences and creative, with holdouts to see what's truly incremental.
04
Scale
Budget moves to what's working, fast, while CPA and new-customer cost stay in check.
Measurement you can trust
Google's numbers are a starting point, not the final word.
Third-party attribution
Triple Whale and Northbeam to see how Google and YouTube contribute alongside your other channels.
Incrementality testing
Geo and holdout experiments that measure incremental ROAS and CPA, so you invest in what actually adds sales.
Profit-first KPIs
We report on what pays the bills: new-customer acquisition cost, blended MER and contribution margin.
Let's scale your sales, and your profit.
Start with a free Google Ads audit. You'll get a clear, prioritized roadmap for finding new customers profitably.